Nutralife & Balance Sports Nutrition
In July 1984, Michael Thompson, a New Zealand Food Technologist with extensive experience in food technology and the international health food market, purchased Nutra-Life Health & Fitness, a small Australian company begun in 1967 by two young bodybuilders turned businessmen.
An experienced entrepreneur, Thompson established Nutra-Life Health & Fitness as a New Zealand based company. Under his direction the company grew rapidly, both in the local market and through its international exports.
Initially, Nutra-Life specialised in sports nutrition products which remain a significant part of our business today under the Balance brand. Our products, using New Zealand’s natural resources and industry research on protein and energy, have become market leaders with athletes around the world helping them improve performance.
In 2007, Nutra-Life joined with Healtheries, a leading Australasian supplement & health food company, to form Vitaco Health (NZ) Ltd – one of Australasia’s largest health and wellness product manufacturers.